CAREERS / head office / PRODUCT MARKETING MANAGER - SKI

PRODUCT MARKETING MANAGER - SKI

Vicenza, Italy

The ideal candidate is talented and passionate about the outdoor world and will drive the marketing strategies for our ski product lines.

Activities are:

  • Identify consumer needs and future trends
  • Align with Category Manager on long-term strategic vision
  • Realize qualitative and quantitative analysis of product market, competitors, and end users;
  • Define an inherent product range and business plan to be presented to the Category Manager
  • Define product/collection inputs;
  • Coordinate with the R&D Department for the correct execution of the range plan according to the specifications and timing required;
  • Manage output and project timing from input to sales samples and production delivery
  • Assume the role of facilitator and coordinator among cross-functional teams involved in product life cycle;
  • Monitor product/collection profitability in comparison to the targets set and manage corrective actions;
  • Monitor product life cycle (PLC);
  • Meet customers and attend events to support product marketing activities;
  • Ensure the development and maintenance of the technical and promotional product documentation;
  • Relate to Marketing dpt to deploy a successful Go To Market plan
  • Support the Technical Area in the activities of products defects cancellation and product industrialization;
  • Provide support and training to the sale force;
  • Work with Racing dpt to support athletes’specific needs.

The ideal Candidate has a degree in economic or engineering subjects and has the following characteristics:

  • 3/5 years in the role in Sporting Goods industry;
  • Knowledge of technical sportswear industry and technical materials, soft and hard goods;
  • Capacity to simultaneously handle several projects, managing priorities and deadlines;
  • Problem solving skills and proactive attitude;
  • Strong interpersonal and teamworking skills;
  • Depth knowledge of the Office suite, in particular Power Point and Excel;
  • Fluency in English;
  • Availability to travel
  • Enthusiastic about and active in outdoor sports